Canadian Women’s Foundation - Signal For Help

Writers’ Toolkit

They say “we’re not saving lives” in advertising, but since it’s inception in 2020, the Signal for Help has saved at least 8 lives that we know of. And the more familiar people are with the Signal, the more lives we can save. The signal had started to make its way into mainstream TV and we didn’t want to lose momentum, so we sent Writers’ Toolkits to writers in Hollywood, and all over the world, to encourage them to write the Signal for Help into their upcoming shows or movies.

ACD: Meagan Eveleigh | ACD: Rob Cappuccitti | CCO: Adam Reeves